Month: April 2020

Here’s a link to my appearance on the Author Hour Podcast with Nikki Van Noy. I had a great time being interviewed and would like to thank them for having me! LISTEN ON APPLE PODCASTS LISTEN OR READ ON AUTHORHOUR.COM

This week Bob speaks with Dr. Peter A. Wish, a psychologist who has advised candidates for Congress, Senate, and the Presidency on how to connect with voters.   Dr. Wish’s latest book, “The Candidate’s 7 Deadly Sins”, details the biggest mistakes that candidates make when trying to connect emotionally. He explains the forces that dissuade candidates from being their most authentic selves, […]

Back in August I sat down with the CEO of Cygnal Polling & Analytics, Brent Buchanan, to talk about some pre-election strategies and the 7 Deadly Sins Book. Brent zoomed in on the importance of storytelling for candidates to connect with voters, and had great insights where the data really backs it up. READ THE […]

Former White House Communications Director for the Trump Administration, Anthony Scaramucci sits down with Dr. Wish to discuss his future best-selling book “The Candidates 7 Deadly Sins” and the Coronavirus lock down. This is a must-watch SALT talk between two colleagues who dive deep into the emotional optics Mr. Scaramucci’s former boss seems to know […]

Recently I was quoted in the Sarasota Herald Tribune for an article titled “What the Sarasota County campaign trail looks like during COVID-19”. I spoke about the importance and difficulty of conveying authenticity over social media and other digital campaign channels. READ FULL ARTICLE

Dr. Wish was featured on Chris Kettner’s podcast “The Specialist Radio Hour” where he discusses the stories that inspired The Candidate’s 7 Deadly Sins. His interview begins around the 1:51:00 mark. LISTEN ON STARS AND STRIPES RADIO

“An engaging, practical guide to the psychological dynamics of electoral politics.” More positive feedback for The Candidate’s 7 Deadly Sins by the Kirkus Indie Reviews team. Recommended both for political candidates and leaders in general, The Candidate’s 7 Deadly Sins is an insightful peek behind the subconscious things candidates can do to win or lose […]

I sat down with Zach Obront from Business2Community.com a few days ago and we talked about the inspiration, the main takeaways and the overall message of The Candidate’s 7 Deadly Sins. From Mitt Romney’s Election HQ in 2012 to the current landscape of political storytelling, we discuss the hidden side of campaigning and creating authenticity […]

In an article titled “Empathic Stories Are the Key to Answering Unpleasant Political Questions” writer Joshua Ramirez adapts a passage from The Candidate’s 7 Deadly Sins to explain the power of being authentic and connecting with your audience on an emotional level. READ FULL STORY