News

  • Author Hour Podcast
    Here’s a link to my appearance on the Author Hour Podcast with Nikki Van Noy. I had a great time being interviewed and would like to thank them for having me! LISTEN ON APPLE PODCASTS LISTEN OR READ ON AUTHORHOUR.COM
  • Politics of Truth Podcast
    This week Bob speaks with Dr. Peter A. Wish, a psychologist who has advised candidates for Congress, Senate, and the Presidency on how to connect with voters.   Dr. Wish’s latest book, “The Candidate’s 7 Deadly Sins”, details the biggest mistakes that candidates make when trying to connect emotionally. He explains the forces that dissuade candidates from being their most authentic selves, […]
  • Interview w/ Cygnal CEO
    Back in August I sat down with the CEO of Cygnal Polling & Analytics, Brent Buchanan, to talk about some pre-election strategies and the 7 Deadly Sins Book. Brent zoomed in on the importance of storytelling for candidates to connect with voters, and had great insights where the data really backs it up. READ THE […]
  • Anthony Scaramucci Interview
    Former White House Communications Director for the Trump Administration, Anthony Scaramucci sits down with Dr. Wish to discuss his future best-selling book “The Candidates 7 Deadly Sins” and the Coronavirus lock down. This is a must-watch SALT talk between two colleagues who dive deep into the emotional optics Mr. Scaramucci’s former boss seems to know […]
  • Coronavirus & The Campaign Trail
    Recently I was quoted in the Sarasota Herald Tribune for an article titled “What the Sarasota County campaign trail looks like during COVID-19”. I spoke about the importance and difficulty of conveying authenticity over social media and other digital campaign channels. READ FULL ARTICLE
  • The Specialist Radio Hour
    Dr. Wish was featured on Chris Kettner’s podcast “The Specialist Radio Hour” where he discusses the stories that inspired The Candidate’s 7 Deadly Sins. His interview begins around the 1:51:00 mark. LISTEN ON STARS AND STRIPES RADIO
  • Kirkus Reviews article on the 7 Deadly Sins
    “An engaging, practical guide to the psychological dynamics of electoral politics.” More positive feedback for The Candidate’s 7 Deadly Sins by the Kirkus Indie Reviews team. Recommended both for political candidates and leaders in general, The Candidate’s 7 Deadly Sins is an insightful peek behind the subconscious things candidates can do to win or lose […]
  • Interview w/ Zach Obront of Business2Community
    I sat down with Zach Obront from Business2Community.com a few days ago and we talked about the inspiration, the main takeaways and the overall message of The Candidate’s 7 Deadly Sins. From Mitt Romney’s Election HQ in 2012 to the current landscape of political storytelling, we discuss the hidden side of campaigning and creating authenticity […]
  • Featured Excerpt on Medium.com
    In an article titled “Empathic Stories Are the Key to Answering Unpleasant Political Questions” writer Joshua Ramirez adapts a passage from The Candidate’s 7 Deadly Sins to explain the power of being authentic and connecting with your audience on an emotional level. READ FULL STORY